I recently had the pleasure of reading "The Jolt Effect" by Mathew Dixon and Ted McKenna, a book that has genuinely transformed the way I...

John Caples was a true legend in the use of direct response advertising, which seeks to elicit an immediate response from the consumer,...

Incrementality is a relatively new term, but it’s not a new concept. Incrementality is the measure of the true value created by any...

Where should you spend more time focusing on, the written copy or the visual design of your ads and landing page? While design is often...

As a marketer, you're always looking for ways to improve the performance of your campaigns. The Unbounce Conversion Benchmark Report...

If you're looking to improve your Facebook ad campaigns, you're in luck. Facebook offers a broad suite of tools that can help you...

The human brain is a complex organ that processes vast amounts of information every day, making decisions based on a combination of...

"If you don't want to know the story behind it, scroll down and jump into "What to do about it" As a business owner or marketer, you've...

The most common types of buyers, include: IMPULSE/EMOTIONAL BUYERS These buyers are motivated by emotions and temporary impulses. They...

Pains drive buying behaviors because they represent the problems or needs that a person is trying to solve or address by making a...

Overview: A/B Testing is a way to compare two different versions of an ad campaign by altering certain variables, such as ad images, ad...

To run a good experiment on Facebook, you should first come up with a question, or hypothesis, that you want to test. The hypothesis...

Facebook Advertising Lift Tests are a way for advertisers to measure the effectiveness of their advertising campaigns on the Facebook...

There are several fundamental principles that can help advertisers to write effective advertisements. Some of the most important...

It's an unfortunate fact that literally billions of dollars are thrown away on advertisements across all industries, including the vended...

The Zero Moment of Truth, or ZMOT, is a model developed by Google to describe the role that online research plays in the consumer...

It's tempting to argue that shoppers are more likely to act rationally when the stakes of their purchase are higher. Anyone who has ever...

Users have the ability to rapidly scan content in mobile feed contexts. Using video is a great approach to get people's attention. Even...

The bid tactics that you can use on Meta Ads are highlighted in this article. After reading this guide, you'll be able to weigh the...

The five pillars of performance 1. Account simplification To boost performance, make your ad account structure less complex. This just...