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Daniel Corcega
Mar 22, 20233 min read
The JOLT Method: A Powerful Framework for Sales Success
I recently had the pleasure of reading "The Jolt Effect" by Mathew Dixon and Ted McKenna, a book that has genuinely transformed the way I...
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Daniel Corcega
Mar 3, 20238 min read
Get Inside Your Customer's Mind: Tips for Creating Compelling Advertising
John Caples was a true legend in the use of direct response advertising, which seeks to elicit an immediate response from the consumer,...
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Daniel Corcega
Feb 24, 20236 min read
Stop Guessing and Start Measuring: A Guide to Implementing Incrementality
Incrementality is a relatively new term, but it’s not a new concept. Incrementality is the measure of the true value created by any...
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Daniel Corcega
Feb 17, 20232 min read
Copy vs. Design: Which One Is the Real Key to Landing Page Success?
Where should you spend more time focusing on, the written copy or the visual design of your ads and landing page? While design is often...
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Daniel Corcega
Feb 17, 20232 min read
How to Optimize Your Landing Pages: Insights from The Unbounce Conversion Benchmark Report
As a marketer, you're always looking for ways to improve the performance of your campaigns. The Unbounce Conversion Benchmark Report...
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Daniel Corcega
Feb 16, 20232 min read
How to Optimize Your Facebook Ads: Insights from a Comprehensive Study
If you're looking to improve your Facebook ad campaigns, you're in luck. Facebook offers a broad suite of tools that can help you...
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Daniel Corcega
Feb 6, 20235 min read
The Power of the Brain: How Sensory Channels, Emotions, and Stimuli Influence Consumer Behaviors
The human brain is a complex organ that processes vast amounts of information every day, making decisions based on a combination of...
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Daniel Corcega
Feb 6, 20235 min read
Overcoming Ad Rejection: A Guide to Fixing Facebook's Fair Housing Violations!
"If you don't want to know the story behind it, scroll down and jump into "What to do about it" As a business owner or marketer, you've...
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Daniel Corcega
Jan 22, 202310 min read
How to Advertise Different Type of Buyers
The most common types of buyers, include: IMPULSE/EMOTIONAL BUYERS These buyers are motivated by emotions and temporary impulses. They...
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Daniel Corcega
Dec 21, 20223 min read
What Pains drive your buyers' behavior?
Pains drive buying behaviors because they represent the problems or needs that a person is trying to solve or address by making a...
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Daniel Corcega
Dec 16, 20223 min read
Best practices for Facebook A/B Testing
Overview: A/B Testing is a way to compare two different versions of an ad campaign by altering certain variables, such as ad images, ad...
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Daniel Corcega
Dec 16, 20221 min read
Why Hypothesis Matters in Facebook A/B Testing
To run a good experiment on Facebook, you should first come up with a question, or hypothesis, that you want to test. The hypothesis...
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Daniel Corcega
Dec 16, 20222 min read
About Lift and Holdouts in Facebook Advertising Tests
Facebook Advertising Lift Tests are a way for advertisers to measure the effectiveness of their advertising campaigns on the Facebook...
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Daniel Corcega
Dec 9, 20224 min read
5 Fundamentals of Writing a Good Advertising
There are several fundamental principles that can help advertisers to write effective advertisements. Some of the most important...
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Daniel Corcega
Dec 7, 20224 min read
How to Influence Customer Buying Behavior through the Principles of Neuroscience
It's an unfortunate fact that literally billions of dollars are thrown away on advertisements across all industries, including the vended...
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Daniel Corcega
Dec 5, 20225 min read
What the Heck is the ZMOT - Model ?
The Zero Moment of Truth, or ZMOT, is a model developed by Google to describe the role that online research plays in the consumer...
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Daniel Corcega
Nov 29, 20224 min read
6 Cognitive Biases That Can Affect Your Buying Decision
It's tempting to argue that shoppers are more likely to act rationally when the stakes of their purchase are higher. Anyone who has ever...
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Daniel Corcega
Nov 28, 20222 min read
Why static images and video work better than static images alone?
Users have the ability to rapidly scan content in mobile feed contexts. Using video is a great approach to get people's attention. Even...
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Daniel Corcega
Nov 26, 20222 min read
When Your Meta Bid Strategy Matters?
The bid tactics that you can use on Meta Ads are highlighted in this article. After reading this guide, you'll be able to weigh the...
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Daniel Corcega
Nov 26, 20224 min read
The 5 Pillars of Meta - Facebook Performance
The five pillars of performance 1. Account simplification To boost performance, make your ad account structure less complex. This just...
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ZMOT - Model
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