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DIGITAL MARKETING

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BOOST YOUR BUSINESS WITH A FRESH TWIST

Ask yourself: What do your customers really want?

MONEY, TIME, PEACE OF MIND?

Hello and welcome to my site! My name is Daniel Corcega and I enjoy sharing wisdom from industry leaders. My focus? Consumer behavior, Targeting and Segmentation, Brand Value, Marketing PST Frameworks, and beyond. I hope this space can help you in your marketing journey. Enjoy!

HOW TO IMPROVE YOUR DIGITAL MARKETING

Keep it Simple, Do It Right!

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  • Make sure your website has a clear value proposition and call-to-action

  • Test different versions of your website's design, layout, and content

  • Make it easy for visitors to take the desired action and use customer data and feedback to continually improve and optimize your website

  • Use relevant and high-quality keywords in your website's content, titles, and URLs

  • Make sure your website loads quickly and is mobile-friendly

  • Monitor and track your website's performance and use analytics to identify areas for improvement and optimization.

  • Paid social can help increase brand awareness and reach a larger audience

  • Paid social ads can be highly targeted and provide valuable insights about your target audience

  • Paid social can drive traffic and conversions and be cost-effective for achieving marketing goals.

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  • Successful email marketing and automation can increase customer engagement and loyalty

  • It can improve the customer experience by providing timely and relevant information

  • It can increase sales and revenue and save time and resources.

  • Relevant content can help convince potential customers to take desired actions

  • It can establish trust and credibility with your audience

  • It can differentiate your brand from competitors and drive traffic to your website.

  • Documentation and process can improve the efficiency and consistency of your work

  • It can reduce the risk of errors and facilitate collaboration and communication within a team

  • It can improve the overall quality of your work and provide a valuable record for future reference.

From AIDA to ZMOT

The Importance of Marketing Funnels

By implementing a Comprehensive Marketing Funnel, businesses may increase their customer relevance, create a more complete and accurate view of its marketing's overall effectiveness, and create more value without having to spend more money on "marketing."

What's your Model and Why?

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NOTES

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