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How 9 Trends are Shaping Marketing in 2024

Change is coming! And new trends are shaping the way brands interact with their audience. Here's a look at the key trends that are defining social media marketing this year.

TREND 1 - Social Media Diversity

Traditionally popular platforms like Facebook, YouTube, and Instagram are being challenged by rising stars like Pinterest, Snap, and TikTok.

This is definitely something you have to consider if you "Adding Value" to your customers is within you marketing plan.

These newer platforms are proving to offer better returns on ad spend, making them lucrative channels for marketers​​.

TREND 2 - Brand Power is a Super Power

The strength of a brand is becoming more critical than ever. In a market crowded with similar products, a distinctive brand can set a business apart.

This year, building a strong, recognizable brand is key to standing out​​.

TREND 3 - Shorter is Better Ha!

There's a shift towards shorter, more concise content. This trend, driven by platforms like TikTok, reflects the audience's preference for quick, engaging content.

I was not a fan of TikTok, and of course why would I if I never tried right? Well.. Let me tell you that once you are in the TikTok world, you will understand why many consider it as a threat to other social media platforms.

Anyways, Human creativity still trumps AI in content creation, so please add you own personal touch, the one that resonates with audiences​​.

TREND 4 - Global Marketing

Businesses are expanding their focus globally, seeking opportunities in international markets.

This approach is less competitive and potentially more profitable, encouraging brands to adopt a global marketing perspective​​.

TREND 5 - Short-Form Video is King

This is scary for perfectionists, but Short-form video content remains a dominant force, especially on platforms like TikTok and Instagram Reels.

Its ability to quickly capture attention and convey information makes it a crucial element of any social media strategy​​.

TREND 6 - The Importance of Backlinks

I honestly don't trust this one, may be because I really suck at getting this right, but if you can do it, backlinks can really help you get your stuff out there in no time.

Quality backlinks from reputable sites are essential for SEO performance and improving a site’s credibility​​.

TREND 7 - SEO for Smaller Marketing Budgets

We know that economic uncertainties have led to tighter marketing budgets.

Marketers as myself are finding ways to be more efficient, focusing on user-generated content and prioritizing SEO over paid ads​​.

TREND 8 - Embracing AR and VR

Augmented Reality (AR) and Virtual Reality (VR) are creating new opportunities for interactive content.

These technologies offer innovative ways for brands to engage with their audience, from virtual product launches to immersive brand experiences​​.

TREND 9 - Personalization is Key to Success

Personalized content is becoming a necessity. In 2024, audiences expect content tailored to their individual preferences and experiences.

Brands need to focus on delivering a personalized user experience to stay relevant​​.

2024 is shaping up to be a year of significant change in social media marketing. From embracing new platforms to personalizing content, the trends are clear: adaptability, creativity, and a focus on the user experience are paramount.

Brands that can navigate these TRENDS will find success in connecting with their audiences in meaningful ways.

I hope this is useful for you.

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