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How to Optimize Your Landing Pages: Insights from The Unbounce Conversion Benchmark Report

As a marketer, you're always looking for ways to improve the performance of your campaigns. The Unbounce Conversion Benchmark Report provides valuable data-backed insights that can help you optimize your landing pages and improve your conversion rates.

The report analyzes over 44,000 landing pages and 33 million conversions across 16 industries to provide benchmarks and recommendations for each industry. Here are some key takeaways from the report:

Benchmark your conversion rates

The report shows that almost every industry analyzed saw a higher median conversion rate than the previous year. However, the gap between the top and bottom performers is growing.

By benchmarking your conversion rates against the industry standards, you can identify areas for improvement and set goals to improve your performance.

Use emotional language

The report notes that there were big increases in emotional language on landing pages last year, especially for negative feelings like disgust.

This suggests that emotional language can be effective in winning visitors over. However, it's important to ensure that the emotions on your page are authentic and relevant to your audience.

Optimize for specific goals

The report provides specific benchmarks for click-through and form-fill landing pages, allowing you to gauge your landing page performance for each goal.

By optimizing your landing pages for specific goals, you can improve your chances of converting visitors into customers.

Identify your best traffic sources

The report introduces a new feature that shows which traffic channels are sending the highest-converting visitors to your page.

By identifying your best traffic sources, you can focus your ad budget on the channels that are most likely to drive conversions.

Use conversion intelligence

The report introduces the concept of "conversion intelligence," which pairs marketers' expertise with data-validated insights to improve results.

By combining your marketing know-how with the insights from the report, you can develop a more effective optimization strategy.

In conclusion, the reports like these provides valuable insights for marketers looking to optimize their landing pages.

By benchmarking your conversion rates, using emotional language, optimizing for specific goals, identifying your best traffic sources, and using conversion intelligence, you can improve your chances of converting visitors into customers.


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